Prostaglandins

Eyelash serums first hit the market after it was found that treatments for glaucoma had the fortunate side effect of stimulating lash growth. Patients found their lashes became longer and darker. This was quickly adopted by the cosmetics industry and marketed as lash growth serum.

It was the prostaglandin analogues in these treatments that stimulated this growth. However, the side effects can be nasty and long lasting. Prostaglandins that have medical effects, like Bimatoprost, are not allowed in over-the-counter eyelash serums in Australia without a prescription. Products containing non-prescription prostaglandin analogs are subject to regulation and may not be freely available depending on their ingredients and claims.

Here is an article from  ‘The Royal Australian and New Zealand College of Opthamologists (RANZA)’ outlining these dangers. Note that prostaglandins can come under some of the following names:  Bimatoprost, Latanoprost, Tafluprost, Travoprost, Isopropyl Cloprostenate, Dechloro Dihydroxy Difluoro Ethylcloprostenolamide, 

Erthlash contains no prostaglandins.