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Our Featured Products
Elevate Your Lash Experience
Discover the essence of luxury with our premium lash care product. Crafted with the finest natural ingredients, it embodies our commitment to elegance and effectiveness. Click below to experience the sophisticated care your lashes deserve.

Gentle and Effective Lash Care
Our eyelash serum is specifically formulated for mature, sensitive eyes. erthlash enhances lash length and density, combining the power of nature and skincare science for non-irritating results.
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Pure, Natural Ingredients
We source our ingredients from across Australia. Free from harsh chemicals, our formula nourishes and strengthens your lashes using the purest elements of nature.
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Ethical and Sustainable Beauty
erthlash™ is 100% vegan and cruelty-free. We are dedicated to ethical beauty practices, ensuring our products are gentle on your eyes and the environment.
Shop NowAustralian Owned, Australian Made
Being Australian-owned and made ensures the highest quality standards, supports local businesses, and guarantees ethically sourced ingredients.
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Pure Elegance
Experience 100% of true lash luxury. Our commitment to excellence ensures that every aspect of our product— from natural ingredients to flawless performance—delivers nothing but the finest. Discover the perfect blend of sophistication and effectiveness for your lashes.

About erthlash™
Embrace Nature, Enhance Beauty
erthlash™ was born from a desire to create gentle, effective lash care for mature, sensitive eyes. Using natural, vegan, and cruelty-free ingredients sourced from Australia, we’re dedicated to ethical beauty.
Discover the erthlash™ difference.
Learn more about our storyBlog posts

Castor Oil for Lashes: Is It Really Safe for Your Eyes?
"Castor oil is often praised as a natural lash growth remedy — but is it really safe to use near your eyes? Discover the hidden risks, the truth behind the hype, and why a clean, clinically-backed ...
The Hidden Danger of Lash Extensions: Demodex Mites & Why Lash Serums Are a Better Alternative
The Hidden Danger of Lash Extensions: Demodex Mites & Why Lash Serums Are a Better Alternative
erthlash's hero ingredient 'Myristoyl Pentapeptide-17'
When it comes to achieving longer, thicker, and healthier lashes this innovative ingredient, Myristoyl Pentapeptide-17 is a game-changer.
Reveal Your Natural Radiance
Enhance your lashes with the purity of erthlash™—where mature beauty meets nature’s finest ingredients.
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