About us
After hitting the age of 50, I noticed my eyelashes getting sparser and falling out at an increasing rate. I was also getting itchy, dry eyes. After doing some research, it seemed this was a common theme for this age group. I decided to try some lash serums, as both mascara and lash extensions irritated my already sensitive eyes. I tried a few but had mixed successes, and I couldn't find any serums that catered to more mature, sensitive eyes. It was because of this that I decided to formulate my own.
erthlash™ was founded on the principle of using natural, vegan, and cruelty-free ingredients that come from Mother Earth. Natural ingredients can be just as effective as synthetic ones, and they don’t have the nasty chemicals that can irritate the sensitive eye area.
We are proudly Australian-owned, and all our ingredients are sourced from Australia.
Our Mission
At erthlash, our mission is to empower mature women to embrace their natural beauty confidently. We strive to offer high-quality, effective lash care solutions that are gentle on sensitive eyes, celebrating the elegance that comes with age.
Our Commitment
We are dedicated to using only the finest natural, vegan, and cruelty-free ingredients sourced from the heart of Australia. Our commitment extends to ensuring that every product we create enhances your beauty and respects the earth, allowing you to experience lash care that is both luxurious and eco-conscious.
erthlash is more than just a lash serum; it's a commitment to self-care, confidence, and inner beauty. Join our community and experience the erthlash difference.