Welcome to erthlash

Thank you for visiting erthlash. erthlash was born from a desire to enhance the length of my eyelashes which are naturally very short, without the ongoing expense of eyelash extensions. On top of this going through menopause has made my eyes extremely sensitive to the point of being unable to wear mascara. No matter how well I did my eye makeup, my eyes still looked unfinished without the addition of mascara to create darker and the appearance of longer lashes.

I had tried some eyelash serums in the past with mixed results. Some made my eyes super puffy and I was unable to continue. Others worked for a little while then I would find my lashes became immune to the effects and would revert to the way they were. I loved the concept of a lash serum as it is a very easy process to add to my skin routine, but I didn’t feel there were any on the market that catered to women of my age. There also seemed to be a number of ingredients in these serums which didn’t sit well with me. All the advertising was around gorgeous young girls who weren’t dealing with my issues of dry eye, sensitivity and aging. I decided to create my own.

This was a fascinating project to undertake. I grabbed some of my closest friends and with my army of testers we tested nearly every serum on the market. Initially I wanted all ingredients to be organic but realized very quickly that we wouldn’t get the growth results we wanted by going this way. I can however proudly state that all products are vegan and cruelty free and a large number of the botanical ingredients are organic.

I arrived upon a serum that I am super proud of. It is Australian made, has the best quality ingredients I could find, has had no reactions at all to my, or my testers eyes and can be used long term.

I am so confident in its efficacy and sensitive formula that I will happily offer a 60 day money back guarantee if it doesn’t work. We would just ask that you measure your lashes just before you start using the measuring card enclosed and then after the 60 days. I am confident however that you will be thrilled with the results just as I have been.