Why Jojoba Is Essential in Our Lash Serum
Jojoba oil isn't just a trendy ingredient—it's essential for healthy lash growth. Learn why we chose jojoba as a cornerstone of erthlash™ natural lash serum.
Why Natural Ingredients Matter More as We Age | erthlash™
Our eyes become more delicate with age, making natural ingredients essential for safe, effective lash care. Learn why erthlash™ is formulated specifically for mature, sensitive eyes.
Castor Oil for Lashes: Is It Really Safe for Your Eyes?
"Castor oil is often praised as a natural lash growth remedy — but is it really safe to use near your eyes? Discover the hidden risks, the truth behind the hype, and why a clean, clinically-backed ...
The Hidden Danger of Lash Extensions: Demodex Mites & Why Lash Serums Are a Better Alternative
Lash extensions may look glamorous, but they come with hidden risks including Demodex mites. Learn why natural lash serums are a safer, more sustainable choice for healthy lashes.
erthlash™'s hero ingredient 'Myristoyl Pentapeptide-17'
Discover the science behind Myristoyl Pentapeptide-17, the powerful peptide that makes erthlash™ so effective for natural lash growth and strengthening.
Meet erthlash™—a premium natural lash serum proudly made in Australia and crafted specifically for mature and sensitive eyes. Discover our story and commitment to safe, effective lash care