Reclaim Your Natural Lash Beauty 

Safe, Gentle and Australian-made

For women over 40 dealing with lash fall-out, thinning, dryness and sensitivity, erthlash™ helps visibly restore natural lash length, strength and fullness in as little as 4–6 weeks.

 

Unlike many overseas lash serums, erthlashâ„¢ contains no prostaglandins, no irritants and no hidden ingredients.

 

It is actually illegal to manufacture lash serums in Australia containing prostaglandins unless they are approved by the TGA (Therapeutic Goods Administration Australia) — yet many overseas companies still sell them into Australia.

If Your Lashes Have Become Shorter, Thinner, Straighter or More Fragile… You’re Not Imagining It.

As we get older — especially during hormonal changes, menopause, dryness or irritation — our lashes naturally begin to weaken.
They:

  • Shed faster
  • Lose their natural curl
  • Become brittle
  • Struggle to grow back
  • Look sparse or nearly invisible without mascara

These changes can happen slowly… or suddenly.

 

But the real problem?

Many overseas lash serums contain prostaglandin analogues — originally used in glaucoma medication.

These ingredients can cause unexpected and sometimes permanent changes, including:

  • Darkening of the eyelid skin
  • Orbital fat loss on the upper and lower eyelids
  • Blepharitis (chronic eyelid inflammation causing redness, irritation, crusting)
  • Permanent changes in iris colour
  • Lash shedding
  • Skin discolouration
  • Increased redness and sensitivity

And yet...

 

Many of these overseas serums are still being sold to Australian women without clear warnings. In fact one overseas supplier has been the subject of a class action lawsuit for not disclosing the side effects of the prostaglandin in their serum.

 

You Want Longer Lashes — But You Shouldn’t Have to Risk Your Eye Health to Get Them.

Here’s what prostaglandins do:

  • Prolong the growth phase (anagen) → lashes grow unusually long
  • Increase follicle size → lashes appear thicker
  • Darken pigmentation → lashes look darker
  • Increase blood flow → supports growth but also causes redness

These effects may look impressive —
But they come with risks most consumers are never told. 

 

And the truth is:

 

Safe, peptide-based serums can be just as effective — so why gamble with dangerous ones?

Imagine Reclaiming the Natural Lash Beauty You Thought You Lost

Visualise your lashes becoming:

  • Darker and more defined — naturally enhanced without makeup
  • Longer from root to tip — with visibly extended lash length
  • Stronger with less fall-out — less breakage and fall-out
  • Fuller at the base — giving a more youthful, open-eye look
  • Hydrated, not brittle — no more brittleness
  • Visible even without mascara — confidence from bare lashes

This isn’t about changing who you are.

 

It's about reclaiming what was already yours.

Meet erthlash™ — the Australian-made, prostaglandin-free lash serum for mature, sensitive eyes

erthlash™ blends clinically supported peptides with nourishing botanicals — specially created for women 40+ with sensitive, easily irritated eyes.

Why it works so well
 
The innovative ingredient combination makes erthlash™ more effective than other peptide lash serums — it’s the best out of over 30 serums tested.

See if erthlashâ„¢ is right for you

Real Women. Real Eyes. Real Transformation.

As Seen on You

Your 60-Day Lash Results Guarantee

Lash growth isn’t instant — and every woman’s lashes respond differently.

That’s why erthlashâ„¢ is backed by a 60-day guarantee. 

Use the serum once daily and track your progress at weeks 2, 4, 6 and 8. 

If you don’t feel your lashes look healthier, fuller or stronger within 60 days, simply reach out and we’ll refund you.

No risk.
Just confidence.

Australian-made • Prostaglandin-free • Formulated for sensitive eyes

Try erthlashâ„¢ for yourself

Why We Make erthlashâ„¢ in Small Batches

erthlashâ„¢ is produced in small batches in Australia to maintain freshness, stability and ingredient integrity.

Mass-manufactured overseas serums often sit in warehouses for months. Our batches are made intentionally — not rushed, not overproduced.

This approach allows us to prioritise quality, safety and performance — especially for women with sensitive eyes.

Once a batch sells through, we begin preparing the next.

FAQ

Q: Is erthlashâ„¢ safe for sensitive eyes?

Yes. erthlashâ„¢ is formulated specifically for mature, sensitive eyes and is prostaglandin-free.
It’s made in Australia using cosmetic-grade, TGA-compliant ingredients and is designed to be gentle with daily use.

Q: How long does it take to see results?

Most women begin noticing visible improvements between 4–6 weeks, with continued strengthening and fullness over 8–12 weeks of consistent daily use.
Lash growth isn’t instant — and everyone’s lashes respond differently — which is why we back erthlash™ with a 60-day guarantee.

Q: Why do some overseas brands still include prostaglandins?

Many are manufactured in countries with looser regulations and can sell into Australia without following local cosmetic laws.
Some brands have even been accused of including prostaglandin analogues without clearly declaring them, resulting in a class action — leading women to unknowingly expose themselves to risks.

Q: Do I need to use erthlashâ„¢ every day?

Yes — for best results, erthlash™ should be applied once daily, ideally at night.Consistent daily use allows the peptide and botanical ingredients to support the natural lash growth cycle over time. Skipping days may slow or reduce visible results.If you miss a day, simply resume your normal routine — there’s no need to over-apply.

Q: Can I use erthlashâ„¢ with lash extensions or mascara?

Absolutely.
In fact, many women use erthlashâ„¢ with extensions because it protects, nourishes and strengthens the natural lashes underneath, helping minimise fall-out and keep lashes healthier during extension wear.

Reclaim Your Natural Lash Beauty — Gently, Safely, Beautifully

Reclaim My Natural Lash Beauty